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移动页面被优化展示，造成流量损失，站点如何整改及反馈？

最近收到不少站点反馈，网站内容在移动端被优化展示，学堂君第一时间联系工程师，针对优化展现的问题进行解读。

为了给搜索用户提供一个安全高效健康的搜索环境，同时为了提供更好的用户体验，目前对移动落地页体验不够友好、尤其是恶劣广告过多的页面进行了优化展示。被优化展示的页面主要分为两类：其一是移动端页面浏览体验差，即违反《百度移动搜索落地页体验白皮书——广告篇2.0》或《百度搜索Mobile Friendly（移动友好度）标准V1.0》的要求；其二是影响浏览体验且无对应移动页面的PC页。

针对移动落地页体验，站点可以按照《百度移动搜索落地页体验白皮书——广告篇2.0》和《百度搜索Mobile Friendly（移动友好度）标准V1.0》进行页面整改，整改合格后，搜索引擎会进行数据更新；针对无对应移动页面的情况，站长可以制作移动页或通过站长平台移动适配工具，来加快数据更新。最后，如站点整改两周后仍存在优化展示问题，可在反馈中心进行反馈。

来源：百度搜索资源平台百度搜索学堂

Public @ 2019-07-23 16:19:54

百度移动搜索优化指南2.0

1. 确定关键词：关键词是移动搜索引擎优化的基础，需要对目标用户进行深入了解，确定最具有价值的关键词并优化相关内容。 2. 创建移动友好的网站：移动设备的访问速度较慢，因此需要创建精简的页面和内容，使用可缩放的图像，避免使用Flash和其他会影响移动设备访问的元素。 3. 提供高品质的内容：移动搜索引擎优化的成功需要提供高品质的内容，例如短、清晰的标题和描述，易于阅读的文本和易于共享的页面。

Public @ 2023-04-21 20:00:38

白皮书5.0解读—内容模块之间为何要设置合理间隔

白皮书5.0中，设置合理的内容模块间隔可以提高可读性和用户体验。如果内容模块之间间距不合理，用户容易感到视觉疲劳，难以集中注意力阅读。同时，合理的间隔可以帮助用户更加清晰地理解每个部分的含义，避免产生混淆和理解偏差。在设计白皮书时，应该考虑内容模块之间的逻辑关系，根据需要合理地安排间隔，以确保内容的连贯性和易读性。

Public @ 2023-06-15 01:00:11

百度搜索落地页标准重大更新：禁止页面主体内容折叠

最新标准如下：百度APP内，通过搜索分发的页面（智能小程序、H5页面），各级页面主体内容在展示完全之前不允许折叠。请广大资源方尽快自查整站，优化整改站点内涉及的相关内容，达到百家号式的浏览体验。自《百度移动搜索落地页体验白皮书5.0》上线以来，针对“展开全文”的设置进行了详细的说明规范，但仍然接到了用户的大量投诉。百度搜索一直致力于让用户快速便捷的从搜索中获取所需内容，减少用户浏览信息的操作成本，

Public @ 2011-05-24 16:18:58

移动落地页体验白皮书详解-算法盘点

移动搜索落地页体验白皮书公布后，得到站长们的广泛关注，如何正确理解广告白皮书内容，刘院长给大家带来详细解答。其实在移动时代，大家可能也发现到了，百度的PC搜索可能更多的都是关注在搜索的权威性、时效性以及相关性，但是在移动搜索阶段，现在百度好像管得更宽了，对移动页面也提出了更多的要求。在这里其实很好理解，我相信今天在座各位虽然你们是站长，但同时也是我们百度移动搜索的用户，在搜索过程中一定会遇到各种各

Public @ 2015-10-29 16:19:34

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[ DB ] CONNECT:[ UseTime:0.025085s ] mysql:dbname=briline.net;host=106.14.77.182;port=3306;charset=utf8
[ SQL ] SHOW COLUMNS FROM `ob_article` [ RunTime:0.018059s ]
[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 5122 LIMIT 1 [ RunTime:0.017102s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'const', 'possible_keys' => 'PRIMARY', 'key' => 'PRIMARY', 'key_len' => '4', 'ref' => 'const', 'rows' => 1, 'extra' => NULL, ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='cate' order by times desc limit 15 [ RunTime:0.017336s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using filesort', ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by times desc limit 100 [ RunTime:0.017234s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using filesort', ) ]
[ SQL ] select * from `ob_article_tongji` where category_id=12 and mark_type='tags' order by rand() limit 30 [ RunTime:0.017949s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article_tongji', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 608, 'extra' => 'Using where; Using temporary; Using filesort', ) ]
[ SQL ] SELECT * FROM `ob_article` WHERE `id` = 5122 LIMIT 1 [ RunTime:0.017615s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'const', 'possible_keys' => 'PRIMARY', 'key' => 'PRIMARY', 'key_len' => '4', 'ref' => 'const', 'rows' => 1, 'extra' => NULL, ) ]
[ SQL ] update `ob_article` set views=views+2 where id=5122 [ RunTime:0.017670s ]
[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海百度移动搜索优化' AND `status` <> -1 LIMIT 1 [ RunTime:0.028177s ]
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[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `cate` = '威海百度移动搜索优化' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.038746s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where; Using temporary; Using filesort', ) ]
[ SQL ] SELECT COUNT(*) AS tp_count FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海百度移动搜索优化' AND `status` <> -1 LIMIT 1 [ RunTime:0.026215s ]
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[ SQL ] SELECT * FROM `ob_article` WHERE `category_id` = 12 AND `tags` = '威海百度移动搜索优化' AND `status` <> -1 ORDER BY rand() LIMIT 0,2 [ RunTime:0.037632s ]
[ EXPLAIN : array ( 'id' => 1, 'select_type' => 'SIMPLE', 'table' => 'ob_article', 'type' => 'ALL', 'possible_keys' => NULL, 'key' => NULL, 'key_len' => NULL, 'ref' => NULL, 'rows' => 8035, 'extra' => 'Using where; Using temporary; Using filesort', ) ]

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